Crocs : De flop a iconne de la mode

Pep's Crocs

Comprendre la vibe des crocs #CrocsAddict #JibbitzCollection #StyleUnique #ConfortInégalé #crocs #jibbitz #charmes #charmeskin #chaussure #fashion #mode #fashion #plage #decontracté  #charms

Transcript

00:00 How did Crocs go from a flop to a multimillionaire fashion icon?

00:03 In 2000, three Colorado friends made light and waterproof shoes called Crocs.

00:08 Despite their leather, they were hugely successful in 2000.

00:11 But from 2008, everything changed.

00:13 Crocs fell into oblivion and the company found itself with a multitude of other shoes

00:17 without anyone to buy them.

00:18 And the company even suffered a dizzying loss of $185 million.

00:22 However, since 2019, sales have tripled, with more than 100 million pairs sold each year.

00:27 And here are the three secrets that led to the success.

00:29 First of all, the pandemic.

00:30 Yes, during the pandemic, we had more a desire for comfort than a desire to be fashionable.

00:34 In 2020, Crocs had its best year and its shares increased by 300%.

00:38 Secondly, their unique marketing strategy.

00:39 They launched themselves in collaborations with personalities like Justin Bieber, Post Malone

00:43 and even KFC to create limited editions of Crocs that were sold immediately.

00:47 And finally, nostalgia.

00:48 Because everything from the 2000s has come back to fashion and with it, Crocs.

00:52 The company even launched a collection with jewelry that you could add to your Crocs,

00:57 which allowed you to reach a much younger target.

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