"Oppenheimer," which grossed $155 million and $81 million, respectively, contributing to the strongest domestic box office weekend of the year. As the movie industry recovers from the COVID-19 pandemic, the success of "Barbie" and "Oppenheimer" has given a much-needed boost to studios and exhibitors. The box office success of "Barbenheimer reaffirmed that audiences are still willing to return to cinemas for a special moviegoing experience. "Barbie's" smashing success results from an intensive marketing campaign involving Warner Bros. and Mattel, which included cross-company efforts across different media platforms, leading to strong presales and high audience interest.