Lamborghini Esperienza Avventura enters China for the first time, marking a new chapter in Lamborghini’s experience program. The "Expedition into the Wild" saw guests travelling nearly 900 km across varying road conditions in the Lamborghini Urus Performante. Experiencing dramatic landscapes along the way, the route took in majestic scenery as the Lamborghini Super SUV conquered the wilderness, heading out from the golden city of Lanzhou.

During the four-day trip, a fleet of 12 Lamborghini Urus set off from Lanzhou and drove through the Ganjia Secret Land, which stands wild and magnificent with distinct peaks and valleys, and the wild dirt roads and highland meadows giving distinctive views of the Secret Land from the vast grasslands. On the Sangke Grasslands, the Urus Performante showcased its capabilities away from the road, as the powerful Super SUV drove through the summer grazing routes.

Guests experienced an extraordinary blend of natural beauty and traditional culture with a blessing at Labrang Monastery, followed by a visit to Norlha Workshop to appreciate Tibetan textiles and styling. Finally, the fleet reached the Amigonghong rangeland to taste local cuisine, with the adventurers enjoying an exclusive Lamborghini outdoor evening celebration.