Asda announces price cuts on more than 200 products including fruit, vegetables and ready meals

Asda announces price cuts on more than 200 products including fruit, vegetables and ready meals. Deputy business editor Greg Wright reprots.

Transcript

00:00 Hello, my name is Greg Wright and I'm the Deputy Business Editor of the Yorkshire Post

00:05 and here are your business headlines for this morning.

00:09 Leeds-based Asda has announced price cuts for more than 200 own-label products as part

00:14 of its ongoing support to help families during the cost-of-living crisis.

00:19 The 226 products, which have been reduced in price by an average of 9%, include a host

00:24 of fresh fruit and vegetables, frozen meat and fish products, cupboard staples and ready

00:28 meals.

00:29 The initiative, according to Asda, is part of its ongoing investment to save customers

00:33 money in the current climate.

00:35 It comes as the latest Asda income tracker shows that 40% of all UK households had negative

00:41 disposable income last month, which means their take-home pay was not enough to cover

00:45 their bills.

00:47 Last month, Asda launched a summer price-lock campaign to freeze the price on 500 branded

00:51 and own-label products until the end of August.

00:54 And the supermarket has also extended its Kids Eat for £1 café meal offer for the

00:59 rest of this year.

01:00 So a sign there that Asda is continuing to take action to help customers who are facing

01:05 the cost-of-living crisis.

01:06 Many households are feeling the squeeze at the moment and Asda has today announced price

01:11 cuts for more than 200 own-label products, which come into effect from the 21st of July.

01:18 My name's Greg Wright and I'm the Deputy Business Editor of the Yorkshire Post.