Taco Bell Wins ‘Taco Tuesday’ , Trademark Battle.
In May, Taco Bell asked the U.S. Patent
and Trademark office to cancel the
"Taco Tuesday" trademark held by Taco John's.
Taco Bell believes that all across the nation should be able to celebrate Taco Tuesday, without fear of consequences. , Taco Bell, via petition to the U.S. Patent and Trademark office.
This is why Taco Bell has sought to cancel the trademark registrations and free Taco Tuesday for all, Taco Bell, via petition to the U.S. Patent and Trademark office.
After first refusing to surrender
"Taco Tuesday," Taco John's
ultimately said it would abandon
its trademark in 49 states,
Fox Business reports. .
We’ve always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do, Jim Creel, Taco John's chief executive, to 'The Wall Street Journal'.
Instead of fighting to maintain the slogan, Taco John's will donate $40,000 to a nonprofit called Children of Restaurant Employees.
While "Taco Tuesday" is now free for other restaurants to use in 49 states, it's still subject to trademark claims in New Jersey.
That's because Gregory's Bar
claims to have coined the
phrase in 1979, which it
later trademarked.
Bar co-owner Greg Gregory said he was "shocked" that Taco John's surrendered its trademark. .
This is David and Goliath, and my slingshot got a little looser, Greg Gregory, co-owner of Gregory's Bar
in New Jersey, via statement