Coupe du monde 2023 : un clip sur les Bleues fait sensation à l’étranger

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Transcript

00:00 If you haven't seen the World Cup French ad, stop what you're doing and watch this right now.

00:05 It is the most amazing thing I have ever seen. You have to watch the entire thing.

00:09 This is how you get people and nation behind your team.

00:27 It's basically a highlight reel of the men on France's national soccer team making some sick goals.

00:32 At the beginning, I was like, "Ugh, another men's commercial, like, right before the World Cup."

00:37 Only it's not the men's team at all. All of the goals featured in the ad were scored by France's national women's team.

00:42 In each case, the original footage was edited with visual effects.

00:46 [Music]

00:51 [Music]

01:16 The clip was praised by the international press. In Australia, Sydney Morning Herald, for example,

01:21 describes a video that deconstructs gender stereotypes.

01:24 It's freaking awesome to see female athletes get such amazing marketing around them.

01:30 The way that they are so subtly calling out, like, "Women's soccer is just not as interesting. Women's sports just isn't as interesting."

01:36 The effort the brands are putting into the Women's World Cup this year, insane.

01:40 Four years after the 2019 World Cup in France, sponsors and organizers hope to see the audience's progression be confirmed.

01:46 It should be noted, however, that the Blue Jays' games will be broadcast at noon in the Hexagon,

01:51 due to the time difference between Australia and New Zealand.

01:54 Overall, FIFA hopes to attract 2 billion viewers,

01:58 much more than the 1.12 billion that followed the previous edition.

02:02 It's exactly what the women deserve.

02:04 [Music]