CUPRA Stories - The value of emotions

The Color&Trim team has gone one step further in creating a new design concept for the CUPRA Tavascan. Francesca Sangalli, head of Color&Trim Concept&Strategy at CUPRA, explains how they used parametric techniques to create a world of tactile and visual sensations that shape the future design of CUPRA.
Interior parts, such as the central spine and the dashboard, combine to form a unique design that adapts to the different shapes, creating a feeling of evolving movement and an embracing musculature that is consistent with the exterior design.