The Philippines is presenting a new branding to entice tourists to visit the country.

The Tourism department launched the campaign "Love the Philippines" with a vibrant look to represent the country's natural assets, storied history, and rich culture.

It said the Philippines has much more to offer the world than fun and adventure.

The new promotional slogan replaces the "It's More Fun in the Philippines" campaign.

Pinky Webb speaks with Tourism Secretary Christina Frasco.

Visit our website for more #NewsYouCanTrust: https://www.cnnphilippines.com/

Follow our social media pages:

• Facebook: https://www.facebook.com/CNNPhilippines
• Instagram: https://www.instagram.com/cnnphilippines/
• Twitter: https://twitter.com/cnnphilippines