Megan Rapinoe Says Upcoming Women's World Cup Will Be a "Massive Cultural Moment

TIME

With the 2023 Women's World Cup set to kick off in Australia and New Zealand in July, the U.S. Women's National Team's Megan Rapinoe predicts it to become a massive cultural moment around the world.

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00:00 I mean, I can't believe we're back at the World Cup again.

00:01 It's kind of crazy.

00:04 This is the best moment of all of our career.

00:08 Alex said it.

00:08 It never gets old.

00:11 There's always something incredibly special

00:15 about being able to compete at the very highest

00:18 level against the very highest level

00:20 and try to go out there and do your thing.

00:22 I think this is going to be, just as every World Cup is,

00:25 the best World Cup by far.

00:27 You're going to see the best product on the field.

00:29 And that's because players are going

00:31 to be able to be put in a position to actually do that

00:34 and just focus on the game and go out there and provide

00:36 the entertainment everybody wants.

00:38 It feels like a real opportunity to kind of blow the lid off,

00:43 just in terms of fanfare and media and sponsorships

00:47 and the sort of larger business around this sport.

00:50 I think everyone is sort of hip to the game now

00:52 and understands that this is not somewhere that's just like,

00:57 oh, we should cheer for the Women's World Cup

00:59 because that's the right thing to do.

01:00 It's like, this is actually a terrible business move

01:02 if you're not getting in on it, if you're not investing,

01:06 if you're not putting resources to it,

01:07 and if you're not tuning in, you're

01:09 sort of missing out on a massive cultural moment in so many

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