Can new tourism slogan ‘Love the Philippines’ go beyond ‘more fun’?
rapplerdotcom
rapplerdotcom
  • 10 months ago
The Department of Tourism retires the popular slogan ‘It’s more fun in the Philippines’ after over a decade of viral campaigns. On Tuesday, June 27, Tourism Secretary Christina Garcia-Frasco unveils the country’s new slogan: 'Love the Philippines.'

Full story: https://www.rappler.com/business/can-department-tourism-slogan-love-the-philippines-go-beyond-more-fun/
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