PGA Tour, LIV Golf Merge
  • 11 months ago
The PGA Tour has agreed to a merger with Saudi-backed LIV Golf, thereby ending ongoing antitrust litigation. The agreement incorporates both entities' commercial businesses and rights into a new, unnamed for-profit company, including the DP World Tour, also known as the PGA European Tour. LIV Golf is backed by the Saudi Arabia Public Investment Fund, which is set to invest billions of new capital into the combined entity. The agreement, which marks a major sports deal after WWE's merger with Endeavor Group's UFC, is subject to the approval of the PGA Tour policy board. PGA Tour Commissioner, Jay Monahan, noted the deal’s transformational potential, despite acknowledging intense reactions from players. Once the merger is completed, the new board, expected to be chaired by PIF Governor Yasir Al-Rumayyan, will evaluate all proposals presented.