Bud Light’s Sales Continue to Sink , Over Mulvaney Controversy .
NBC News reports that due to backlash from using Dylan Mulvaney, a transgender TikTok influencer, in a March Madness promo.
sales of Bud Light have crashed.
According to beer industry publication Beer Business Daily, sales for the beverage sank 28.4% in the week ending May 13.
That slump continues a trend from a 27.7% decline from the previous week. .
Most people don’t care about this issue and don’t want to get roped into a conversation, Harry Schuhmacher, Beer Business Daily editor,
via NBC News.
Therefore they're not going
to buy the beer, Harry Schuhmacher, Beer Business Daily editor,
via NBC News.
In a time of national debate regarding civil rights for transgender people, the promotion was lambasted by conservatives. .
AB InBev had worked previously with the LGBTQ+ community, including Mulvaney. .
Shares of AB InBev have dropped more than 10% since the promo with Mulvaney was posted. .
The timing and the zeitgeist and the divided environment all combined to create this unbelievable boycott that nobody could have anticipated, Harry Schuhmacher, Beer Business Daily editor,
via NBC News