Google recently unveiled its first foldable smartphone, the Pixel Fold, with a starting price of $1,799. The astronomical starting price of Google's foldable smartphone, the Pixel Fold, at $1,799 is deterring consumers from embracing the technology. This pricing issue is not unique to Google, as Samsung's Galaxy Z Fold, which launched in 2020, also starts at $1,799. The high price point of foldable phones has limited their market size, with foldable and flexible displays making up only 0.7% of the smartphone market in 2021. The cost is driven up by the engineering and manufacturing of flexible displays, custom-built hinges, and other components unique to foldables. While foldable smartphones are still a niche product, manufacturers are targeting early adopters willing to pay the high prices to offset costs.