Tesla investors have pleaded for Tesla to begin advertising for months.

CEO Elon Musk apparently listened to the pleas after a question on the subject from Youtuber ‘Meet Kevin’ during the Tesla Annual Shareholders Meeting at the Gigafactory in Austin, Texas.

Musk said he is “open to trying some advertising and see how it goes.” When the crowd present there responded with a huge cheer, the billionaire said, “he wasn't expecting that level of enthusiasm."

“Traditional marketing channels are great and it is like preaching to the choir,” Musk said, adding that “Tesla will start advertising a little to help educate potential customers who don't know about many awesome Tesla features and functionalities.”