Disney+ and Hulu , to Merge Into One App.
Disney CEO Bob Iger made the announcement in a recent earnings call, Engadget reports.
While we will continue to offer Disney+, Hulu and ESPN+ as standalone options, , Bob Iger, Disney CEO, via earnings call.
... this is a logical progression of our [direct-to-consumer] offerings that will provide greater opportunities for advertisers while giving bundle subscribers access to more robust and streamlined content, , Bob Iger, Disney CEO, via earnings call.
... resulting in greater audience engagement and ultimately leading to a more unified streaming experience, Bob Iger, Disney CEO, via earnings call.
The "one-app experience" is
expected to launch by late 2023.
Iger also revealed that Disney+
will be raising its prices again.
Currently, the tier without ads costs $10.99 a month, and the ad-supported plan is $7.99 a month.
The changes come as Disney reported a $659 million loss for its streaming service in the first quarter.
It also lost 4 million subscribers in Q1 2023 after losing 2.4 million subscribers in Q4 2022