Skip to player
Skip to main content
Skip to footer
Search
Connect
Watch fullscreen
Like
Comments
Bookmark
Share
Add to Playlist
Report
Un coup marketing... qui va un peu trop loin à mon goût
Lovi
Follow
5/3/2023
Cependant, l'idée en elle-même était insane !
Category
🎵
Music
Transcript
Display full video transcript
00:00
Do you remember this?
00:01
It was one of the 2021 hits, but there is a hidden story behind this sound.
00:09
Basically, Gayle posts a video where she asks people if they have any music ideas.
00:13
TikTok goes around and the most liked comment asks
00:16
"Can you write a breakdown sound using the letters of the alphabet?"
00:20
So Gayle responds to this comment with what will become her flagship song.
00:23
Many people will therefore think that the sound came from there,
00:26
except that later on the public quickly debunked that it was actually a marketing trick.
00:30
The profile of this subscriber belongs to Nancy Berman,
00:33
Nancy Berman who works at Atlantic Records, the label where Gayle is signed.
00:37
People have therefore understood that it was false, it has been a bit of a buzz in the media,
00:40
but for me it is not there that is the real problem.
00:42
It is a marketing trick that is objectively an incredible marketing trick,
00:45
and which in my opinion has nothing problematic.
00:47
You are lucky to have the financial and strategic support of a label, taking advantage of it.
00:51
The real problem for me is the lies that were made afterwards.
00:54
First by the label which publicly expressed itself on the subject by debunking,
00:58
then Gayle herself took the floor on the subject by debunking in turn,
01:02
and for me that's the real problem.
01:03
Because the only answer to provide once the public discovered that it was marketing,
01:08
it would have been to say "Yes, we worked on the marketing of this music so that it explodes, haha it's funny, we got you."
01:13
Because it's the truth and it doesn't matter.
01:15
But to lie on the subject has two consequences.
01:18
One, you contribute to the fact that people think that marketing is bad,
01:21
while spoiler alert, without marketing your music will not sell.
01:24
And two, you are lying to your community while you claim to be authentic.
Recommended
1:06
|
Up next
La longue attente de Bitter Sweet Symphony...
Lovi
7/17/2023
1:01
Titanium n'aurait jamais du sortir
Lovi
7/15/2023
1:03
Viva La Vida n'a pas été composé par Coldplay !
Lovi
7/13/2023
1:02
Quand les plagiats s'accumulent x) (Creep de Radiohead)
Lovi
7/11/2023
1:05
La magnifique histoire derrière This Is The Life
Lovi
7/9/2023
1:01
Shakira a volé ce morceau !
Lovi
7/7/2023
1:01
Je déteste l'ASMR, vraiment
Lovi
7/5/2023
1:14
Ce titre me fait pleurer à chaque fois...
Lovi
7/3/2023
1:05
La pire honte de Kurt Cobain
Lovi
7/1/2023
1:01
Je ne crois plus en l'amour :(
Lovi
6/29/2023
1:01
En fait ce clip a une signification profonde ! (Roar de Katy Perry)
Lovi
6/28/2023
1:22
La Lambada était un coup marketing!
Lovi
6/27/2023
1:02
Le titre le plus connu de Bad Omens est une erreur :(
Lovi
6/26/2023
1:04
Vous vous souvenez de ce titre?
Lovi
6/25/2023
1:01
Dans les coulisses du plus gros titre de Rihanna
Lovi
6/24/2023
1:28
L'incroyable histoire de The Weeknd
Lovi
6/23/2023
1:03
Ces groupes sont... étranges
Lovi
6/22/2023
1:06
L'histoire derrière I Need A Dollar
Lovi
6/21/2023
1:15
Ce tube a connu 2 flop
Lovi
6/20/2023
1:01
Vous pensez que ces musiques sont romantiques? Vous vous trompez
Lovi
6/19/2023
1:26
Un des premiers memes d'Internet !
Lovi
5/14/2023
1:01
Le clip Sugar de Maroon 5... est fake :(
Lovi
5/13/2023
1:29
J'ai enfin trouvé l'explication au clip Lalala de Naughty Boy
Lovi
5/12/2023
1:29
Ce hit de l'été a été volé
Lovi
5/11/2023
1:01
Une réalité sombre derrière cette trend
Lovi
5/10/2023