It's Melanoma Monday and Skin Cancer Awareness Month. Since 2010, the skincare brand, La Roche-Posay, has been on a mission to educate the public about the importance of sun safety. One in five Americans will develop skin cancer in their lifetime. La Roche-Posay, in partnership with Schweiger Dermatology Group, will offer free skin cancer screenings to the public in New York City on Monday, May 1. La Roche-Posay plans to conduct over 1000 skin checks and hand out full-size sunscreen samples, hats, beach totes, and other goodies, all to educate the public about sun safety and skin cancer prevention. Since this video posted, La Roche-Posay in partnership with Schweiger Dermatology Officially broke the Guinness World Record for Skin Cancer Screenings in 8 hours. The previous record was 963 and the brand completed 1,988 Skin Cancer Screenings.