23 crore people ‘listened to or viewed’ Prime Minister Narendra Modi's Mann Ki Baat radio show regularly. Over 100 crore people have listened to the programme at least once, a study by IIM-Rohtak has revealed. 10,003 persons in the country from various states and following different professions were interviewed. The study reveals that 96 per cent of them are aware of Mann Ki Baat. The radio show by PM Modi debuted on October 3, 2014. The 100th edition of Mann Ki Baat is expected to be aired on April 30. Watch the video to know more.