Pay Per Click Advertising

Pay-per-click advertising is a digital advertising model where advertisers pay each time a user clicks on one of their ads. Advertisers create ads that appear on search engines, social media platforms, or other websites, and they only pay when someone clicks on their ad.

Pay-per-click advertising is an effective way to drive traffic to a website, increase brand awareness, and generate leads and sales. The most common platform for PPC advertising is Google Ads, where advertisers bid on keywords related to their business to appear at the top of search results for those keywords.

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