Beyoncé and Adidas , Part Ways.
Beyoncé and Adidas , Part Ways.
According to TMZ and 'The Hollywood Reporter,' Beyoncé and Adidas are cutting ties.
Their partnership began in 2019 when Beyoncé relaunched Ivy Park.
At the time, Queen Bey called the arrangement "the partnership of a lifetime.".
At the time, Queen Bey called the arrangement "the partnership of a lifetime.".
Adidas has had tremendous success in pushing
creative boundaries. , Beyoncé, via statement.
We share a philosophy that puts creativity, growth and social responsibility at the forefront
of business. , Beyoncé, via statement.
I look forward to relaunching
and expanding Ivy Park on a truly global scale with a proven,
dynamic leader, Beyoncé, via statement.
While a specific reason was not given for the end of Beyoncé's deal with Adidas.
While a specific reason was not given for the end of Beyoncé's deal with Adidas.
'The Wall Street Journal' reported in
February that Ivy Park fell significantly
below its sales projections for 2022.
The brand expected to pull in $250 million
but only mustered up $40 million. .
2023 projections were changed from
$335 million to $65 million ahead of the split.
Beyoncé's latest Ivy Park collection, Park Trail, was previewed in Dubai prior to her performance at Atlantis the Royal. .
Beyoncé's latest Ivy Park collection, Park Trail, was previewed in Dubai prior to her performance at Atlantis the Royal. .
Her contract with Adidas will run its
course at the end of the year, but the singer will still be paid her $20 million salary