From all generations, baby boomers are the fastest adopters of smart home tech
  • last year
Have you ever received a smart home device as a gift? You’re in good company: over half of smart home consumers were gifted their first device and grew their collection from there.

In a poll of 2,000 US adults with smart devices in their homes — devices that are connected to the internet and can be used to control other things throughout the home or be used as digital assistants — found 54% had their first smart devices gifted or bought for them.

And for those that did buy their first devices, the average cost of entry was as little as $110. One in five (19%) said they were able to get their first device for under $75.

The most popular “first” devices people flocked to were either cameras (18%) or streaming devices (16%). In fact, 45% of people with at least one smart home device said they own a smart camera.

Other popular devices likely to make an appearance in the home are speakers (40%), streaming devices (40%), doorbells (27%) and lights (24%).

Commissioned by Google Nest and conducted by OnePoll, the study also looked into the habits Americans have with their smart home devices.

Half were found to interact with their devices at least once every day and 85% said they were experts with their devices within a week of getting them set up.

The fastest adopters of smart home tech were found to be baby boomers — 66% said they started using their smart home devices daily “straight away.” The slowest adopters: Gen Z, where 46% surprisingly said it takes them at least four days to get acclimated to their devices.

However, Gen Z was likely to have the least amount of opposition to owning smart home devices (63%), while millennials had the most amount of initial opposition (25%).

Over a third (37%) claimed a sense of confidence in their smart home expertise and 41% agreed having a “smart” home can only be achieved by knowing how to use them to automate their home.

Just over half (51%) of those surveyed said they’d tried their hand at setting up automations and routines throughout their homes, where their devices can handle basic tasks — like turning lights on or off or playing music — without needing human input.

The most popular routines respondents were proud of were bedtime routines (22%), morning routines (17%) and security-related routines (15%).

Yet there were still plenty who felt hesitant about using their devices. Over a third (34%) said they’d be more likely to automate more of their homes if they understood the benefits of home automation in the first place.

Another 27% said they’d be more inclined to use their devices if they could learn more about how to best use them.
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