The Most Popular Valentine’s Day Candies in the United States
  • last year
The Most Popular Valentine’s Day Candies in the United States.
CandyStore.com has analyzed sales figures
from the past 13 years to find America's
favorite Valentine’s Day candies. .
According to the analysis, heart-shaped boxes
of chocolate took the top spot in 2019 and 2020.
Overall, the assorted chocolate
treat is favored in 19 states. .
Conversation hearts came in at a close second and
were found to be the favorite in 14 states. .
Originally the most popular Valentine’s Day candy,
conversation hearts fell from their top spot in 2019
because Spangler Candy Company paused production.
Their absence led to a 24 percent drop in
conversation hearts sales and made room for
heart-shaped boxes of chocolate to take the lead. .
In 2021, Spangler will be back with all-new
sayings on their conversation hearts, making it
likely that they’ll once again sit at the top. .
M&Ms came in third place, taking the top spot in
eight states including Arizona, Iowa and Maryland. .
The chocolate morsels have been gaining
ground over the years, landing new #1 spots in
North Dakota and Oregon in 2020. .
Hershey's Kisses were the favorite in four states,
and chocolate roses only reigned supreme in
two states, Kentucky and Wyoming. .
CandyStore.com discovered
that chocolate hearts were the #1 choice in Maine and
candy necklaces were the #1 choice in Alabama.