This Super Bowl between the Dallas Cowboys and Buffalo Bills turned into a blowout on the field. But this remains a compelling moment in NFL history because it was a significant stepping stone in the league's growth. From the league's decision to pursue Jackson for the halftime and the ratings that he delivered, the circumstances surrounding Super Bowl XXVII in Pasadena remain compelling. Fox, which was not an NFL television rightsholder at the time, had a major influence, while O.J. Simpson had a minor role.