In 1997, BMW Group was presented with a once-in-a-lifetime opportunity: to acquire Rolls-Royce Motor Cars. This was much more than just another business deal. Rolls-Royce is an institution, a name famous around the world, with a history going back to 1904. It is also a byword for excellence: brands and products across almost every industry aspire to be 'the Rolls-Royce of…'

As the brand's new owner, BMW Group faced an immediate and daunting challenge: to create a new home for Rolls-Royce, befitting its status and heritage. Towns and cities all over Britain put themselves forward to be the chosen location, with the promise of investment and high-quality local jobs that would follow. It quickly became obvious that only one place would befit the marque – and the clients it was created to serve.