CUPRA has spent the past four years reinventing motorsport and going out to win, developing the e-Racer – the world’s first 100% electric touring car – and recording achievements in competitions like the FIA ETCR series and Extreme E. CUPRA is a brand with racing in its DNA, with big ambitions for sustainable racing.
Now CUPRA – which has the ambition to become a fully electrified brand by 2030 – is ready for the next stage of its development and will join ABT to compete in Formula E, the world’s leading electric racing competition, for the 2023 season. It’s a natural step for CUPRA as it strives to transform the racing world and prove that electrification and performance are a perfect match.

ABB FIA Formula E – the world’s first all-electric FIA World Championship and the only sport that has been net-zero certified since its inception – and CUPRA share the same DNA, and both reach a diverse audience that shares a common attitude. It’s a group made up of technology and innovation enthusiasts that merge the physical and digital worlds. Like CUPRA, Formula E is present in the metaverse with an official blockchain racing game, and both brands reach individuals that value sustainability and are passionate about racing and performance.