Follow the rib roast recipe in this video for a tender, succulent, standing rib roast that will be the centerpiece of your holiday table! The key to juicy, perfectly cooked beef is to let your bone-in roast get to room temperature before cooking. This recipe is for well-done beef so cook yours for less time if you like your beef medium or medium-rare. Rib roast can be expensive, so this is a total splurge or special-occasion dish.