A company are fighting dog dementia - through video games
  • last year
Joipaw say they have created an Apple Health-style tracker that can measure canine health.

It includes an interactive whack-a-mole-style game that provides data on the pet's state of mind.

Joipaw is the brainchild of Dersim Avdar and Marco Jenny, who say the aim is to alert owners if any abnormal behaviour is detected.

Dogs wear the tracker on their collar and it sends data on their activities to the app, e.g. steps, time spent resting, playing, walking.

They also play games on the console and receive treats when they’re successful.

The tech gathers cognitive data in the background, which is also shown in the app.

Owners got an overview of their dog’s health on an app, and also early warnings in case anything out of the ordinary is detected by the hardware.

Joipaw explain: "Imagine being informed early if your dog is showing signs of joint issues or dog dementia, signs that a human will have a hard time noticing quickly, but that can be sent to your vet to improve diagnostics and treatments.

"Our company offers a holistic approach to preventative dog health care. We combine both cognitive and physical stimulation in the form of a dog-tailored console, a wearable and a software platform which allows you to track your dog’s health indicators."