"I made scrubs for NHS staff during the pandemic, now I've launched my own fashion brand and showcased my work at New York Fashion Week"
  • last year
A woman who made scrubs for medics during the pandemic has started her own fashion label after struggling to get into the industry. Imogen Evans, 23, set up her fashion brand - Imi studios - during the Covid lockdowns after learning to sew at the age of 12. She spent a year in Milan, Italy, in 2017 after leaving school - to learn the basics. After posting her skills on social media, Imogen was contacted to showcase a collection at Vancouver Fashion Week, Canada, in September 2018 at the age of 19. The budding designer was then asked to showcase another collection at New York Fashion Week in February 2019. Imogen, from Edinburgh, Scotland said: "Over lockdown, I started working on scrubs for NHS staff and I realised that I had very good business acumen. "I realised that part of the reason I wasn't starting a brand was that I was scared of doing it and I didn't have any capital to invest in manufacturing. "Lockdown was a perfect excuse to practice and improve my sowing skills and get a collection growing, I have been doing it for two years now and I am at the stage in my business where I can outsource some operations." Before starting her own brand, Imogen interned at womenswear brand Richard Quinn but due to the pandemic, she had to move back home to Edinburgh, Scotland. While living back at home, Imogen realised that people were sewing scrubs for NHS staff across the UK. Imogen tried to join groups, but they were full and not looking for seamstresses, and after phoning around hospitals and speaking to doctors, she started her own in April 2020. Imogen said: "What started off as a day group turned into six different groups across Scotland - with 80 seamstresses across the country. "I realised that I had a network of seamstresses across Scotland that I could use and that was something I used to my advantage when I started Imi studios." Imogen has been running her business for two years and in that time, she has partnered with the likes of Depop and sent clothes to pop sensation Doja Cat. Imogen created not one, but two custom fabrics featuring Doja Cat’s Instagram selfies which she handmade into dresses. Imogen said “This whole experience has been pretty surreal for me. Doja Cat is someone I’ve admired for years so receiving positive feedback from her is amazing. "I have worked really hard to grow my brand over the last few years and exposure like this is monumental for any small business. "It’s rewarding to see all of my hard work beginning to pay off and I can’t wait to see where Imi Studios will go from here.
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