Instagram and Facebook Feeds , To Show More Accounts Users Don’t Follow.
'Insider' reports that
on July 27, Meta CEO
Mark Zuckerberg
hopped on a call
with investors.
He said users will see double the amount
of Instagram and Facebook feed content
from others they don't follow. .
Social content from people you know
is going to remain an important part of the experience and some of our most differentiated content, but increasingly we'll also be able to supplement that with other interesting content
from across our networks, Mark Zuckerberg, Meta CEO, via call with investors.
Zuckerberg said that currently, 15% of Facebook feed content and "a little more that that" on Instagram was provided by Meta's recommendation algorithm. .
The change comes as
Instagram attempts to keep up with TikTok,
particularly when it comes to Reels.
'Insider' reports that TikTok's "For You Page," which suggests content it thinks users will enjoy, .
'Insider' reports that TikTok's "For You Page," which suggests content it thinks users will enjoy, .
was primarily responsible for the
platform's increase in popularity.
A similar approach appears to be part of Zuckerberg's game plan.
A similar approach appears to be part of Zuckerberg's game plan.
Reels engagement is also growing quickly. This quarter we saw a more than 30% increase in the time that people spent engaging with Reels across Facebook and Instagram, Mark Zuckerberg, Meta CEO, via call with investors.
Many creators have expressed frustration at Instagram's push for Reels, citing a desire to stick to the platform's original photograph layout.
Kylie Jenner and Kim Kardashian have even spoken out about it, posting Stories calling on the company to "Make Instagram Instagram Again."