Spotify Picks Up , Music Trivia Game Heardle.
Spotify announced the acquisition on July 12.
Heardle has emerged as a popular trivia game in the wake of the viral success of Wordle.
The game
marks the first
such acquisition
for Spotify.
We are always looking for innovative and playful ways to enhance music discovery and help artists reach new fans, Jeremy Erlich, Spotify, via The Verge.
Heardle has proven to be a really fun way to connect millions of fans with songs they know
and love ... , Jeremy Erlich, Spotify, via The Verge.
... and with new songs and
a way to compete with their friends as to who has the
best musical knowledge, Jeremy Erlich, Spotify, via The Verge.
Similarly to Wordle, .
... Heardle players have six tries to guess the song being played through the app.
Players are initially given only the first few notes.
Once the answer is made known, users are then linked to Spotify for the full song.
The previous version of the game linked players to SoundCloud.
Heardle boasts
millions of users.
Acquiring the game seems to be in keeping with Spotify's brand, as it maintains its place in the streaming world.
Final acquisition figures have not been disclosed