14th International Urdu Conference organized by the Arts Council of Pakistan promotes the importance of the Urdu language. On the 4th day of the International Urdu Conference, 14 sessions on different topics were arranged and 7 books were unveiled at a literary festival. It is attended by many famous personalities including renowned writers, philosophers, poets, and artists. Famous poets presented their pieces of poetry and received appreciation from the audience. The session ended with a soulful performance by Fareed Ayaz, Abu Muhammad Qawwal & Brothers. 14th International Urdu Conference enhances the importance of the Urdu language in today’s time. However, the Arts Council has taken another step in the development and promotion of the Urdu language.