The past few months advertising expenditure in much of the world has decline substantially with prediction that over RM100 billion in advertising revenue will be lost in the U.S. due to the COVID-19 pandemic. While no one can be certain how long the pandemic and its impact will be felt there appears to be consensus that recovery is likely to be difficult, and perhaps slower than recovery following the 'Great Recession' of 2008. What is the situation in Malaysia. Melisa Idris and Sharaad Kuttan speak to Harmandar "Ham" Singh, Founder, Sledgehammer Communications.