The Duke and Duchess of Sussex have always appeared united in their choices and decision-making, including when they announced they would be stepping back from Royal Family duties in January 2020. But Pauline Maclaran, professor of marketing and consumer research at Royal Holloway, University of London, says that behind the “power couple” with their “fairly coherent brand image together”, difficulties adjusting to one another’s lifestyles are evident at key moments. Professor Maclaran told Express.co.uk that “individually, they have had very different brand images”. She added that Meghan’s brand was orientated around her status “as a (previously) minor Hollywood celebrity associated with th ...
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