Facebook Groups Campaign Montage (2016) Facebook approached me to design, direct and help develop a campaign of 18x short animations for Groups Discover, a function on Facebook Groups.
Produced at Nexus Studios, the films concentrate on three audiences - New Parents, Parent's of Pre-schoolers and College Students. Each short animation tells the story of all the good things that happen when you are in a Group i.e. advice, support and real life help and fun interactions. Here's a montage of the best moments of animation in the campaign.
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Client: Facebook Agency: The Factory at Facebook VP of Brand Marketing: Rebecca Van Dyck VP, Executive Creative Director: Scott Trattner Product Marketing Director: Kate Rouche Director of Marketing Communications: Jennifer Henry Creative Director: Luke Martin, Chris Trumbull Art Director: Melinda Keough Copywriter: Kevin Tenglin Executive Producer: Margaret McLaughlin Producer: Brian Coate Brand Marketing Manager: Alyssa Rogers Brand Strategy: Ravi Khanna Comms Planner: Deborah Kang Product Marketing Mananger: Devanshi Mehta Bhandari, JK Ogungbadero Marketing Research Manager: Oliver Raskin Marketing Insights Analyst: Jon Kaslow
Nexus Productions Production Company: Nexus Productions Director: Nicolas Menard Executive Producer: Julia Parfitt Producer: Mariano Melman Project Lead: Mark Davies Production Manager: Greet Kallikorm Production Assistant: Rebecca Archer Design Lead: Nicolas Ménard, James Graham Storyboards: James Graham Design: Sarah Deane, Jessica Robinson Animation: Iris Abols, Tom Bunker, Andrew Clarke, James Hatley, Isaac Holland, Sean Weston, Felix Massie, Claudio Salas Compositing: Alasdair Brotherston Final Edit: Dave Slade Studio Manager: Natalie Busuttil Runner: Lucy Caetano
Sound Design / Music: Antfood, NY Mix: Tom Joyce / The Factory UK, John Bolen / Formosa LA
