US Continues To Shatter , Streaming Records in 2022.
According to Nielsen’s The Gauge report, streaming
in the United States reached a record high
in January for total minutes in a week. .
The report showed that
197.6 billion minutes were streamed
in the first week of January.
That shattered the previous record which was set on Christmas week of 2021 with 183 billion minutes. .
Fierce Video reports that the 12% increase
helped the streaming industry grow
its share of total TV usage by 1.1%. .
Records were set and broken multiple times since the COVID-19 pandemic began in March of 2020, which established the first record at 160 billion minutes. .
That record was broken during Thanksgiving
week 2021 with 178 billion minutes, shortly
before being broken again at Christmas. .
Each week in January, streaming averaged
over 180 billion minutes and accounted
for 28.9% of all television usage. .
Netflix reportedly stayed on top with the highest individual share of streaming time, 6.6%. .
YouTube came in second place
with 5.7% of total streaming time. .
Fierce Television reports that overall
television usage, not just streaming,
was up 8% over December. .
Broadcast consumption was reportedly
up 9% and engagement with broadcast comedies
and dramas was up 17% and 22%, respectively