HEAT: Mystery fashion box startup sets blazing trail
- 2 years ago
Yorkshire entrepreneur Joe Wilkinson is setting a blazing trail with mystery fashion box startup Heat - announcing a $5m (£3.6m) investment.
Backers include global venture capital investor Antler and LVMH Luxury Ventures.
Other strategic angel investors include Spotify's Sven Ahrens, French luxury design house the Hermès family, Stefano Rosso of OTB Group, the parent company of the fashion brands Diesel, Maison Margiela, Marni, Viktor & Rolf, Staff International and Brave Kid, along with Michael Mitterlehner (L Catterton) and Oliver Merkel (Flink).
HEAT's online customers buy designer label fashion items, not usually discounted, but they don't know what they will get - only the size - until their mystery box arrives in the post.
And the lucky dip concept is proving to be one of the hottest new products on the web.
HEAT, which launched with a Sheffield based distribution hub in 2019, now has an active 600k+ Gen-Z community.
It has sold more than 100,000 individual units of stock and over 20,000 luxury mystery boxes.
For more visit https://heat.io
Backers include global venture capital investor Antler and LVMH Luxury Ventures.
Other strategic angel investors include Spotify's Sven Ahrens, French luxury design house the Hermès family, Stefano Rosso of OTB Group, the parent company of the fashion brands Diesel, Maison Margiela, Marni, Viktor & Rolf, Staff International and Brave Kid, along with Michael Mitterlehner (L Catterton) and Oliver Merkel (Flink).
HEAT's online customers buy designer label fashion items, not usually discounted, but they don't know what they will get - only the size - until their mystery box arrives in the post.
And the lucky dip concept is proving to be one of the hottest new products on the web.
HEAT, which launched with a Sheffield based distribution hub in 2019, now has an active 600k+ Gen-Z community.
It has sold more than 100,000 individual units of stock and over 20,000 luxury mystery boxes.
For more visit https://heat.io