Diddy Reacquires Sean John Brand, Saving It From Bankruptcy

  • 2 years ago
Diddy Reacquires, Sean John Brand, , Saving It From Bankruptcy.
'USA Today' reports that Sean "Diddy" Combs
has reclaimed majority ownership of
his Sean John fashion brand. .
I launched Sean John in 1998 with the goal of building a premium brand that shattered tradition and introduced Hip Hop to high-fashion on a global scale, Sean "Diddy" Combs, via 'USA Today'.
Seeing how streetwear has evolved to rewrite the rules of fashion and impact culture across categories, I’m ready to reclaim ownership of the brand, Sean "Diddy" Combs, via 'USA Today'.
Seeing how streetwear has evolved to rewrite the rules of fashion and impact culture across categories, I’m ready to reclaim ownership of the brand, Sean "Diddy" Combs, via 'USA Today'.
'USA Today' points out that the brand has come
to represent early 2000s hip-hop fashion. .
The brand was known for tracksuits, baggy jeans
and oversized shirts tagged with a signature logo. .
The brand was known for tracksuits, baggy jeans
and oversized shirts tagged with a signature logo. .
Court documents reportedly show that Combs
saved the company from bankruptcy
with a $7.55 million bid at auction. .
According to 'USA Today,' Combs' bid was marked
as successful and will be approved December 22
by a federal bankruptcy judge in New York. .
In 2016, Combs reportedly sold a majority of
his stake in Sean John to Global Brands Group. .
In 2001, his New York Fashion Week show, which
was the first televised runway show ever, helped
launch the brand into the fashion industry.
In 2001, his New York Fashion Week show, which
was the first televised runway show ever, helped
launch the brand into the fashion industry.
In 2004, he won the highly-coveted CFDA's
menswear designer of the year award. .
'USA Today' reports that Combs
has multiple business ventures under
his Combs Enterprises portfolio. .
He also owns stakes in the Bad Boy
Entertainment music label, Ciroc vodka,
DeLeón tequilla and Revolt TV and Media.

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