Walmart To Test Twitter’s New , Livestream Shopping Platform.
Walmart To Test Twitter’s New , Livestream Shopping Platform.
The retailer will be the first to try
Twitter's online shopping platform.
On Nov. 28, the two companies will
co-host a "Cyber Deals Sunday"
event on Twitter at 7 p.m. ET. .
Those who tune in will
be able to buy featured
products via the Shop Tab.
Twitter calls the event
"a 30-minute variety show
highlighting electronics,
home goods, apparel,
seasonal décor, surprise
special guests and much more.".
Jason Derulo is set to host.
Users will also be able to buy Walmart items from Twitter, among other platforms. .
William White, chief marketing officer at Walmart, spoke about the partnership with Twitter.
Twitter continues to be an important platform for Walmart's business and our customers. We've been focused on charting new territory in shoppable livestreams, William White, chief marketing officer at Walmart, via statement