WordFest Live - David Leichner - What CMOs are Looking for in a Website in 2021
  • 3 years ago
The world looks very different then it did a year ago. As the primary branding touchpoint of your enterprise, your website must be aligned with the changes that have and continue to take place around the world. As online interactions have grown exponentially, the role of the website has expanded into one of the most important enterprise assets. Marketers and web developers have needed to step up and very rapidly create and enhance user experiences, as the website becomes the primary interface point for many organizations. This session will discuss the changes taking place and specifically, what new requirements have emerged from marketing leaders and what that means for the web development space.