Popeyes Debuts New Chicken Nuggets, in Tandem With Food Donation Campaign.
The popular fast food chain debuts
its new chicken nuggets on July 27.
The debut campaign is called
"We come in piece. 8 piece.".
It refers to the new eight piece chicken
nugget meal offered by the company, .
as well as the company's public campaign
to bury the hatchet of the "chicken wars.".
The "chicken wars" refers to Popeyes' debut
of a wildly popular chicken sandwich in 2019, .
which was an instant competitor for fast food chains
such as McDonalds and Chick-fil-A. .
Social media lit up with customers trading barbs
over which company's chicken sandwich was the best.
The launch of our Chicken Sandwich was incredible, and we’re humbled by the amount of love and positive reviews, .., Bruno Cardinali, Popeyes Chief Marketing Officer, via Fox News.
... but at the same time many claimed that it started the
chicken wars, Bruno Cardinali, Popeyes Chief Marketing Officer, via Fox News.
Popeyes' chicken sandwich sold out
in just two weeks after its debut.
In the spirit of the new "We come in piece" campaign, Popeyes will purchase $1 million worth of
chicken nuggets from competing chains ...
... and donate them to the Second Harvest Food Bank
of Greater New Orleans and Acadiana. .
Popeyes has also pledged to match all donations
made by customers to the amount of $25,000