Here’s How Mobile Applications Gain Our Attention

In a study on how users pay visual attention to mobile app designs, an international team of researchers, including the Indian Institute of Technology Goa (IIT Goa), has shown that larger and brighter elements don’t catch our eyes after all. Despite the widespread use of mobile phones and tablets in our everyday lives, this is the first study to empirically test how users’ eyes follow commonly used mobile app elements. “Apps appear differently on a phone than on a desktop computer or browser: they’re on a smaller screen which simply fits fewer elements and, instead of a horizontal view, mobile devices typically use a vertical layout,” said study author Antti Oulasvirta from Aalto University in Finland. “Until now it was unclear how these factors would affect how apps actually attract our eyes,” Oulasvirta explained.. Read more at: https://www.newsgram.com/mobile-applications-gain-our-attention/