We're Treating Ourselves to the Good Stuff, Liquor Sales Data Shows

  • 3 years ago
The pandemic has changed our drinking habits and even what kind of booze we are buying.According to some interesting new data, spirits sales increased by 1.3% last year.And one of the biggest sales jumps was among the high-end premium and super-premium spirit brands.Year-over-year sales of top-shelf booze grew by an average of almost 10%.The increase in spirits sales revenue reflects consumers' willingness to spend a little extra on superpremium spirits during the past year since they were not traveling, going on vacations or dining out as often, David Ozgo,Economist.It looks like a bottle of liquor was the way a lot of us tried to treat ourselves during a crazy year.

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