Consumer Behaviour and Marketing During Pandemic with Cheryl Hayes | Conversations with Priya Ep #9
- 3 years ago
#behavioralinterviewquestions #womenempowerment #behaviouralscience
In this episode of conversations with Priya, Priya Mishra talks to Cheryl Hayes on the behavioural psychology of customers today, the impact of social media and digital marketing to the consumers during this pandemic.
These two empowered women in the business also talk about Cheryl's data research on the intent of the audience that proves that there is a need to put yourself in your customer's shoes. How does the public consume media?
Other topics include growth of e-commerce, customer relationships, the effect of the pandemic on marketing, adaptive methodology and more. Will consumers' online behaviour continues to go up, or will they soon crave for social interaction? Find out in this interview!
ABOUT CHERYL HAYES
Cheryl is an accomplished human behaviour strategist and researcher with over 25 years of experience bringing a diverse perspective from her background in sales and marketing, legal research and clinical psychological counselling fields.
Cheryl holds the highest level of recognition with the Research Society of Australia with formal training in Behavioral Science (double majors in Psychology/Legal Policy Analysis) and post-grad qualifications in Management & Strategic Planning. She is also a member of the IAPA (Institute of Analytic Professionals in Aust). Cheryl regularly works with many of Australia's Top 100 companies and presents to
many Boards, CEO's/Exec's and federal and state governments.
CONNECT WITH CHERYL HAYES
○ LinkedIn - https://www.linkedin.com/in/cherylhayes1/
TIMESTAMPS
Feel free to choose a chapter you want to skip in by clicking the timestamps below!
00:00 - Introduction
00:17 - Introduction of guest speaker
02:00 - Welcome Cheryl Hayes
08:15 - Human behaviour and marketing
18:53 - Adaptive methodology
23:58 - Control on social media
28:50 - Consumer consumption
35:14 - Conclusion
In this episode of conversations with Priya, Priya Mishra talks to Cheryl Hayes on the behavioural psychology of customers today, the impact of social media and digital marketing to the consumers during this pandemic.
These two empowered women in the business also talk about Cheryl's data research on the intent of the audience that proves that there is a need to put yourself in your customer's shoes. How does the public consume media?
Other topics include growth of e-commerce, customer relationships, the effect of the pandemic on marketing, adaptive methodology and more. Will consumers' online behaviour continues to go up, or will they soon crave for social interaction? Find out in this interview!
ABOUT CHERYL HAYES
Cheryl is an accomplished human behaviour strategist and researcher with over 25 years of experience bringing a diverse perspective from her background in sales and marketing, legal research and clinical psychological counselling fields.
Cheryl holds the highest level of recognition with the Research Society of Australia with formal training in Behavioral Science (double majors in Psychology/Legal Policy Analysis) and post-grad qualifications in Management & Strategic Planning. She is also a member of the IAPA (Institute of Analytic Professionals in Aust). Cheryl regularly works with many of Australia's Top 100 companies and presents to
many Boards, CEO's/Exec's and federal and state governments.
CONNECT WITH CHERYL HAYES
○ LinkedIn - https://www.linkedin.com/in/cherylhayes1/
TIMESTAMPS
Feel free to choose a chapter you want to skip in by clicking the timestamps below!
00:00 - Introduction
00:17 - Introduction of guest speaker
02:00 - Welcome Cheryl Hayes
08:15 - Human behaviour and marketing
18:53 - Adaptive methodology
23:58 - Control on social media
28:50 - Consumer consumption
35:14 - Conclusion