Reddit Buys TikTok Rival Dubsmash
- 3 years ago
Reddit Buys TikTok Rival Dubsmash.
Reddit's recent acquisition is its latest attempt
to remain relevant to younger audiences. .
Dubsmash will continue to have
its own brand and platform, .
but Reddit will aim to
integrate its creation tools.
The social media firm known primarily for its online forums praised Dubsmash as a “welcoming platform for creators and users who are under-represented in social media.”.
According to Reddit, females account for 70% of users on the video app, while Black American teens account for 25%.
Both Reddit and Dubsmash share a deep rooted respect for how communities come together, Reddit CEO Steve Huffman, via blog post.
Dubsmash elevates under-represented creators, while Reddit fosters a sense of community and belonging across thousands of different topics and passions, Reddit CEO Steve Huffman, via blog post
Reddit's recent acquisition is its latest attempt
to remain relevant to younger audiences. .
Dubsmash will continue to have
its own brand and platform, .
but Reddit will aim to
integrate its creation tools.
The social media firm known primarily for its online forums praised Dubsmash as a “welcoming platform for creators and users who are under-represented in social media.”.
According to Reddit, females account for 70% of users on the video app, while Black American teens account for 25%.
Both Reddit and Dubsmash share a deep rooted respect for how communities come together, Reddit CEO Steve Huffman, via blog post.
Dubsmash elevates under-represented creators, while Reddit fosters a sense of community and belonging across thousands of different topics and passions, Reddit CEO Steve Huffman, via blog post