Rihanna Seeks $100 Million to Expand Lingerie Company

  • 3 years ago
Rihanna Seeks $100 Million
to Expand Lingerie Company.
The singer has hired Goldman Sachs
to raise $100 million in financing for
her company Savage x Fenty.
The brand is looking to bring in additional
funding for new ventures such as athletic
wear and expanding into Europe. .
The company is said to currently generate
$150 million in revenue, but is not yet profitable.
Savage x Fenty launched in 2018
and has been viewed as a more inclusive
answer to rival brand Victoria’s Secret.
The lingerie brand’s annual fashion show,
which streamed on Amazon, was recently
lauded as “a forceful display of inclusivity.”

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