Full E-book Secret Sauce: How to Pack Your Messages with Persuasive Punch Complete
- 3 years ago
https://ni.readpdfonline.xyz/?book=0814438067
When it comes to messaging, what worked in the past won?t work today. Our noisy, digital world has undermined our ability to focus.For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.
Secret Sauce
shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals,
Secret Sauce
provides:? Clear examples of what works and what doesn?t? Fascinating insights from behavioral and neurological research? Powerful lessons from successful and failed campaignsLess than 10 percent of marketing messages are truly compelling?engaging the head and heart.
Secret Sauce
helps you weed out the clutter and craft messages that stick.
When it comes to messaging, what worked in the past won?t work today. Our noisy, digital world has undermined our ability to focus.For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.
Secret Sauce
shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals,
Secret Sauce
provides:? Clear examples of what works and what doesn?t? Fascinating insights from behavioral and neurological research? Powerful lessons from successful and failed campaignsLess than 10 percent of marketing messages are truly compelling?engaging the head and heart.
Secret Sauce
helps you weed out the clutter and craft messages that stick.