Ulta Beauty to Open Mini Stores Inside
Hundreds of Target Locations.
On Tuesday, Ulta Beauty announced it
would be integrating miniature versions of its
store into Targets across the United States. .
The “shop-in-shop” will be 1,000 square feet
and feature more than 40 beauty brands.
It will also see the integration of
Ulta's virtual tool, GlamLab, which allows
customers to digitally try on makeup.
In addition, Ulta will train Target
employees to act as beauty consultants. .
According to Target CEO Brian Cornell,
the Ulta addition will begin to take place
in hundreds of Target stores in the
second half of 2021. .
The length of the partnership has not been
disclosed, but the expansion is expected to extend
to hundreds of additional Target stores over time.
Ulta CEO Mary Dillon said the new
partnership with Target signals the
two retailers “embracing a time of
change to innovate and to lead.” .
It will be showstopping … Target guests
will not miss it. They will see that something
new is happening, and I think they’ll want
to jump in and participate. , Ulta CEO Mary Dillon, via CNBC