Quibi Fell Apart: 199 Days

Hi! Welcome to the Insider Advertising daily for October 26. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com. Today's news: How Quibi fell apart, inside The Richard Group's troubles, and the execs leading the e-commerce advertising industry. Taylor Jewell/Invision/AP; Richard Drew/AP; Shayanne Gal/Business Insider The 199 days that doomed Quibi: How $1.75 billion couldn't save the most hyped app of the year from a pandemic and apathetic users Mobile content app Quibi, backed by $1.75 billion and some of Hollywood's top names, launched in April and died in October.