The LOEWE SS21 Show-on-the-Wall will feature a series of online content to expand and enrich the personal experience of putting together and enjoying a paper show. The events will be aired throughout the day on the LOEWE social media channels. The idea is to offer deeper knowledge about the collection, the show concept and the artists involved, as well as entertainment, creating an experience that further enhances the identity of LOEWE as a cultural brand. The content will follow a fixed agenda, with additional elements being added throughout the day.
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