Killing someone for changing the price of a hot dog may sound like an overreaction.But what if the threat was for changing the price of the $1.50 Costco hot dog deal?.The Twitter user @weirdcities found a little-known tidbit about Costco's dog deal that proceeded to go viral.The post then shared an excerpt from a presentation by Costco President and CEO W. Craig Jelinek:.I came to [Costco co-founder Jim Sinegal] once and I said, 'Jim, we can't sell this hot dog for a buck fifty. We are losing our rear ends', W. Craig JelinekCostco President and CEO.And now comes the quote that shows how much offering those cheap dogs means to Costco's real head man:.If you raise the effing hot dog, I will kill you. Figure it out, Jim Sinegal,Costco co-founder.It turns out idle threats aren't just good business; they're good marketing, too!